To post ads was incredibly easy — a few clicks, a credit card, and you were all of a sudden up in all kinds of feeds.
To successfully benefit from these ads was another thing — some secret formula to be unlocked deep inside an impenetrable complex set of equations, demographics, intention and tracking.
All I knew for certain was that there needed to be a human figure in it as much as possible, to counter the larger scope of its calculations.
“We’ve found that the posts with hands in them do better than those without.”
